Fun Facts
According to Jakob Nielsen's September 2011 mobile usability study, what is the success rate for people using mobile web applications?
Case Study: Banamex
This million-dollar, year-long project entailed re-designing the portal, personal, and commercial banking pages for Banamex, Mexico's leading bank and a Citi subsidiary.
Spanish-language interviews with clients, prospects, and banking experts laid the groundwork for an extensive re-design and a dramatically improved web presence.
Resource Spotlight
Drive
This intriguing video by "Drive" author Daniel Pink reveals surprising findings about the motivations behind many of our actions. For sales, marketing, and human factors professionals seeking a deeper understanding of motivation, the video and book are well worth the time.
Resource Spotlight
Delivering Happiness
Author Tony Hsieh describes the birth and evolution of Zappos where design, branding, and product are truly customer driven.