Are You Reaping Benefits from Your Online Presence?
In today's hyper-competitive climate, engaging your customers may mean the difference between closing and losing a sale. You've worked hard to build your business. Now, it's time to bolster that effort with an effective online presence that draws attention to your brand and service.
The $300 Million Dollar Button
A simple solution yields big dollars.
Usability guru Jared Spool advised his client to replace a register button with a continue button. By sparing
users a cumbersome
registration process, the retailer increased annual online sales by $300 million.*
Virtual Visibility=Money
89% of consumers preview products online.
89% of consumers pre-shop online before visiting your store or show room.** Elegant, intuitive design that speaks to your customers increases your share of the money these customers spend in brick and mortar stores.
Re-design and Re-energize
A re-design reinvigorates sales
A re-design of staples.com resulted in a 73% reduction in drop-offs, saving Staples $6,000,000 per month.***
Research=Results
Usability study reveals a non-intuitive result
A media firm had worked hard to condense site content. When subsequent research revealed that site visitors sought additional content, the firm expanded its content offerings. Home-page bounce rates dropped by 25% while click-through rates rose 10%.****
Sources
*The $300 Million Button by Jared Spool, 2009.
**Yahoo! and comScore Study Finds Online Consumers Who Pre-Shop on the Web Spend More In-Store. Business Wire, July 30, 2007.
***The ROI of Usability by Mary Michaels of Human Factors International. NYC Usability Professionals' Association, June 16, 2009.
****Forrester 2008 Report "Fixing Known Usability Problems Pays Off."